Goals:

• Where premium sound meets mental wellbeing, Healyn Audio’s primary goal is to make products where the audio is so good that it takes the listener to another place.

• Products that Healyn + its subsidiaries will provide include: music streaming app, music production tools + software, audio technology, meditation app, and musical instrument accessories.

• Emphasis on mental, emotional, and physical wellbeing.

• Proceeds from each purchase will go to charities that promote healing in the world, whether that’s mentally, physically, or for the earth.

Logo:

• The Zen circle (ensō) in Zen Buddhism represents many things, including the cycle of nature, freedom / enlightenment, presence, creation, the beauty of imperfection, and more. All of these are connected to inner healing, one of the primary company values. That’s why I chose this symbol as the basis of the logo.

• The arrow alludes to the common ‘replay’ button, representing continuous music and sound.

• The circumpunct (☉) also has many meanings, such as the Sun, oneness, divinity and the soul, and “the Ego and the Self” (per Carl Jung, as explained by Rick Rubin in The Creative Act). I incorporated this symbol into the logo to signify the personal, meditative experience of presence and finding oneself that can come from getting lost in music and audio.

• 3 ‘sound’ lines: the listener, the artist / speaker, and the audio being listened to. These lines give the impression of sound, making the logo look like a speaker or vinyl record.

• Blue: Calmness, peace, inspiration, and creativity—all of which are Healyn’s goals.

Slogan:

• “When you hear it, feel it” reminds us to allow what we’re listening to to move us, heal us, and keep us present. It encourages consumers to truly dive into their audio, and promises them that the high quality of Healyn products will inspire them to.